Meet CEO, Marlize Holtzhausen –

the passionate entrepreneur who founded Response24

After her sister was brutally attacked, Marlize felt driven to act and find a solution that could prevent or reduce the impact of traumatic experiences for victims of crime.

Using her extensive experience in the cellular network and communications industry, Marlize began formulating a business plan that would turn a mobile phone into a panic button that could summons help to your exact location without relying on explaining to someone where you are or waiting for the next available operator.

She explains: “In a country with so many different languages, that issue is multiplied. So, I set about to develop a system that would allow people to get the help they needed, fast, by cutting out the human dynamic of the call centre.”

This simple innovation shaves critical minutes off response times and gives users the best possible chance for a positive outcome.

Through the Response24 App, Marlize wants to give everyday South Africans the security of knowing that, in the event of an emergency, they carry the power in their pockets to make every second count in their favour.

In addition to her dedication to transforming emergency security and. medial response services, Marlize specialises in optimising operations. She has meticulously crafted a comprehensive ecosystem designed to empower response-driven environments. Marlize's expertise enables businesses to scale their operations exponentially, achieving a remarkable increase of up to 12 times in efficiency without the need for additional resources. This optimisation also translates into substantial improvements in profit margins, with service-driven companies experiencing an average increase of at least 18% on their existing response services.

Marlize's visionary approach not only prioritises rapid assistance in times of need but also enhances the overall effectiveness and profitability of response-driven organisations. Her commitment to both innovation and operational excellence makes her a true force to be reckoned with in the industry.


Our Vision is to globally impact service delivery by seamlessly connecting on-demand response services through our innovative solutions.


Our Mission is to optimise operations, bridge fragmented systems, and provide real-time end-to-end visibility across the entire value chain within service-driven industries.

Contact Us

45 Kingfisher Drive, Fourways 2191, Johannesburg


+27 (0)10 312 5026
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